Brand Projects
SonarPark by DICE 2023
Ahead of the Sónar Festival’s 30th edition, I developed the creative concept for a social video series profiling a group of artists performing at ticketing company DICE’s curated stage. I travelled across Spain with a local production team to speak to Merca Bae, Dalila and nusar3000 about their local scenes and rave philosophies.
I led on copy for Moved by Music, a Gen Z-focused brand partnership between DICE and fashion brand Bershka, developing everything from landing page copy and CRM to in-store jingles, while developing the editorial strategy for social. Read all about it →
As part of a paid partnership between WeTransfer and KIA, I profiled three of the artists they invited to participate in their Creativity Drive Hackathon: Lucy McRae, Nelly Ben Hayoun and Merritt Moore. See the full series on WeTransfer →
I wrote the script for an animated video to help Spotify explain how its pyramid-based playlist system can work for labels. Watch it here →